The question therefore is not “Do you want to be a role model”, rather “What kind of role model do you want to be?”

The need to be a positive role model becomes increasingly important as we progress through the organisational ranks. Employees will inevitably look to the top for guidance, and consequently the attitudes and behaviours of leaders have a strong influence on organisational culture. This can have a significant impact on overall performance and engagement, as well as the success of organisational change (Jones, 2013).

For leaders representing minority groups, this visibility is further heightened (Bostock, 2013).

While leaders play a critical role in showcasing the values and behaviours at the heart of an organisation, role modelling is not restricted to those holding senior positions. Indeed, it is imperative that role models exist at all levels of an organisation to positively influence its culture and drive forward change.

Research suggests that using informal, collective and emergent acts of influence, in addition to the influence of leadership, is an effective way to engage employees in the delivery of the organisational strategy (Bolden, 2011). These informal leaders – such as front-line managers or respected team members – are likely to have the greatest day-to-day impact on those around them and consequently an ability to direct energy towards new ways of working, which positively influences change (Blewett, 2000).

This is supported by the psychological phenomenon ‘social proof’ – where trusted and credible role models can positively influence the behaviours of their peers. This can be particularly powerful during times of change when there are high levels of uncertainty and ambiguity, and employees will look to each other for guidance on the right way to respond (Cialdini, 2001).

When we accept that we can all be effective role models, we create the opportunity to become more intentional with our impact on others. This starts with recognising our personal strengths, as well as the shared values that we aim to promote.

It’s also worth recognising the personal benefits of being a role model. We all seek a sense of fulfilment in our professional and personal lives, and being a role model to others can give us a real sense of satisfaction and achievement.

To become even better role models, we must continue to challenges ourselves, stretch our comfort zones, try new things and grow as individuals. In doing so, we encourage those that look up to us to stretch themselves further.

Here are five qualities of successful role models:

Authentic – be true to who you are and what makes you unique, showing passion towards what’s important to you and pride in the person you’ve become

Consistent – be mindful of how you present yourself in every situation, showing constancy in behaviour and staying true to your values and beliefs

Confident – be positive, calm and courageous, showing the ability to overcome obstacles and a willingness to strive for bigger, better objectives

Visible – be easily accessible and generous with your time, showing an ability to communicate effectively and encouraging others to follow

Inclusive – be compassionate and accepting of others, showing the ability to listen well and respect other points of view


At Changing Point, we use the power of behaviour science and psychology to help you with personal, team, and organisational development. Our Leadership and Executive Coaching programmes help to improve confidence, achieve goals, and deliver business results.



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Written by Jayne Ruff

Jayne Ruff, Occupational Psychologist & Managing Director at Changing Point. To find out more about how Changing Point can help you align minds to transform your business, get in touch.

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